Marketing automation is taking things that used to be manual and automate them. It's as simple as that. It's great and soon most marketing efforts will be automated. It's however easy to get caught up in nice media agency pitches and promises of a better ROAS. I believe most people…
As with probably most companies I’ve also been working with a 2020 plan. I ended my long term relationship with the financial industry to do something I’ve been wanting to do for many years. I completed the basic sailing courses followed by the advanced Yachtmaster education. I then bought a…
I'm a big fan of new technology, especially when it comes to media. And with certain things I even consider myself a first mover. So when Netflix entered Denmark in 2012 I immediately quit all my traditional cable subscriptions. Actually on the exact same day. Half of my reasons was…